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Canonical reference for the 8-stage workflow, the 2 AI moments, and the 6 named owner lanes.
Daniel + the team capture raw ideas into the kanban board.
Graduated ideas become seed_inputs: content type, product, persona, and source text get attached.
AI #1 (Opus parent + 4 Sonnet sub-agents: podcast, newsletter, video, image) drafts ideas from the seed and the knowledge base.
Editorial gate. Approve sends the draft to its owner; send-back re-prompts AI #1 with feedback.
Each named owner directs their lane: hook angle, pacing, mechanism, persona cue. Direction can be sharpened with @AI.
AI #2 multiplies the directed draft into all platform-specific deliverables: long-form video, reels, newsletter, podcast, carousels, captions.
Owner approves each artifact, or sends back with edits to AI #2.
Approved artifacts land in the queue, grouped by platform and date.
At Stage 05 the draft pool branches into named owner tracks. Each owner directs AI #2 with their lane’s rule and corrects the output at Stage 07.
Mechanism + body translation. CT01, CT02, CT07, CT08.
Scene-first visuals, atmosphere, culture. CT02, CT05, CT06, CT09.
Inbox voice; affiliate-first openers. CT01, CT02, CT04.
Direct, unsoftened, no rubric language. Overlay across all CTs.
Community in their own words: AMAs, lives, testimonials. CT04.
Hooks, pitches, copy oversight system-wide. CT12.